Taipei serves as the premier gateway for industrial commerce, offering unparalleled advantages for high-level trade exhibitions.

• Strategic Business Hub As Taiwan’s economic capital, Taipei places exhibitors in direct proximity to corporate procurement offices and multinational headquarters, facilitating faster decision-making.
• Superior International Connectivity With two international airports and a comprehensive transit network, Taipei significantly reduces travel friction for global buyers, ensuring a higher presence of international decision-makers.
• Integrated MICE Ecosystem Taipei offers a mature professional services environment and high-end hospitality infrastructure, providing a world-class experience for both exhibitors and attendees.
• Global Market Visibility Hosting Taiwan Industry Week (TIW) in Taipei elevates the show's international profile, better aligning Taiwan’s manufacturing strengths with global industry demands.

While factory proximity is great for site visits, Taipei is engineered for "High-Efficiency Business Conversion"—the critical first step to any deal:

• Maximizing the Funnel A trade show’s primary goal is lead generation. Taipei’s superior international accessibility ensures you meet 10x more new global prospects than a regional event could attract.
• Buyer Time Efficiency Professional international buyers prioritize Taipei's one-stop platform to efficiently compare over 450 exhibitors.
• Qualified Site Visits If a buyer expresses interest in seeing your factory, they are already a "Hot Lead." In Taiwan, a 1-hour High-Speed Rail trip from Taipei makes a same-day site visit easy and reinforces your professional service image.
• The "Global Office" Advantage Utilizing a world-class venue in the capital allows you to negotiate terms in a high-end environment, free from the noise and daily operational distractions of the factory floor.

TIW attracts international buyers through a long-established global network and consistent international promotion. Buyer participation is driven by industry connections, visibility in overseas markets, and a show environment designed for sourcing and evaluation. Here are the key reasons.

1. Strong Partnerships with Global Industry Associations
   TIW is supported by more than 350 global industry associations, making it the only industrial exhibition in Taiwan with this scale of international association support.
   
   These associations are leading organizations in their respective countries and industries. They work closely with TIW to:
   • Share insights on local market demand
   • Reach qualified buyers and decision-makers
   • Encourage member participation based on real sourcing needs
   This network allows TIW to attract international buyers who are relevant to the exhibiting industries.
   
   
2. Extensive International Media Network
   TIW collaborates with 77+ global media partners across major industrial markets. Through articles, online banners, and video content, these media partners promote TIW internationally before the show. This helps buyers discover the exhibition early and include it in their sourcing and travel planning. As a result, TIW maintains consistent visibility in overseas markets.
   
   
3. Organized by an Experienced International Organizer
   TIW is organized by Kaigo, with 48 years of exhibition organizing experience and over 40 years of partnerships with international industry associations. This long-term collaboration provides a stable foundation for international outreach and ensures continuity in buyer engagement from year to year.
   
   
4. Show Format That Supports Buyer Evaluation
   TIW features dedicated live demonstration and seminar areas, allowing buyers to see products in use and understand applications beyond catalogs or displays. These areas are designed to help buyers compare solutions, ask technical questions, and make informed sourcing decisions during the show.
   
   In Short TIW attracts more international buyers because it combines:
   
   • A large global association network
   • Broad international media exposure
   • Decades of organizing experience
   • Buyer-oriented show features
   For exhibitors, this creates more opportunities to connect with international buyers who are actively sourcing.

Some exhibitors offer very specialized or niche products. They may only need a small number of the right buyers.

However, these buyers are also fewer and harder to reach. A larger visitor pool increases the chance that these specific buyers are present at the show.

1. Specialized Buyers Are Part of a Bigger Ecosystem
   Buyers who need niche products often visit exhibitions to:
   • Explore different solutions
   • Discover new technologies
   • Meet multiple suppliers in one trip
   Even if they are not looking for one exact product, they may discover a specialized exhibitor while visiting the show.
   
   
2. Larger Scale Brings More Diverse Buyer Profiles
   A larger visitor pool usually includes:
   • Buyers from different industries
   • Engineers and technical specialists
   • System integrators and project teams
   Some of these visitors may not search for your product directly, but they may have a real need once they see your solution.
   
   
3. Filters Like B2B Matchmaking Improve Precision
   Even with many visitors, exhibitors are not relying only on walk-in traffic.
   
   Through tools such as:
   • B2B Matchmaking
   • Buyer filtering and pre-selection
   • Exhibitor categorization
   Specialized exhibitors can still connect with relevant buyers without relying on walk-in traffic alone.
   
   In short A larger visitor pool does not reduce relevance.
   
   It increases the chance of meeting the right buyers, while matchmaking tools help keep meetings targeted and efficient.
   
   
4. Show Format That Supports Buyer Evaluation
   TIW features dedicated live demonstration and seminar areas, allowing buyers to see products in use and understand applications beyond catalogs or displays. These areas are designed to help buyers compare solutions, ask technical questions, and make informed sourcing decisions during the show.
   
   In Short TIW attracts more international buyers because it combines:
   
   • A large global association network
   • Broad international media exposure
   • Decades of organizing experience
   • Buyer-oriented show features
   For exhibitors, this creates more opportunities to connect with international buyers who are actively sourcing.

B2B Matchmaking sessions are one of the highest-value opportunities at the show. These meetings are not random;buyers choose who they want to meet based on the information they see before the event. To join B2B Matchmaking and increase your chances of being selected by buyers, here’s what you need to focus on:

1. Build Trust with a Strong Online Profile
   Buyers decide who to meet before they arrive onsite.
   This means your online profile matters.
   
   Make sure your company profile and product listings are complete and professional, including:
   • Clear company introduction
   • Detailed product descriptions (features, applications, advantages)
   • High-quality product photos (multiple angles, close-ups, real use cases)
   • Product or company videos (YouTube links are highly recommended)
   Even if they are not looking for one exact product, they may discover a specialized exhibitor while visiting the show.
   
   
2. Show Proof: Let the Market Speak for You
   Buyers trust what others say about you.
   If you have:
   • Customer testimonials
   • Case studies
   • Market feedback or success stories
   Upload them to your profile.
   This social proof helps buyers feel reassured that your company is reliable and worth meeting.
   
   
3. Get Promoted: Increase Brand Visibility
   Brands that buyers recognize are more likely to be selected.
   Media exposure helps you stand out, such as:
   • Media articles introducing your company or products
   • Product review videos or interviews
   • Industry platform coverage
   When buyers see your brand across trusted media channels, it builds familiarity and credibility — making them more likely to request a B2B meeting.
   
   
4. Become a Featured Exhibitor
   In a crowded online showroom, visibility is everything.
   
   Featured Exhibitors are highlighted at the top of the exhibitor list, giving you:
   • Higher visibility on the website
   • More exposure to visiting buyers
   • A stronger chance to stand out among competitors
   This positioning ensures your brand is one of the first buyers see when browsing exhibitors.
   
   In Short To join and succeed in B2B Matchmaking:
   
   • Complete and enhance your online exhibitor profile
   • Upload high-quality visuals and clear product information
   • Add testimonials and proof of market trust
   • Increase brand exposure through media
   • Consider becoming a Featured Exhibitor for maximum visibility
   
   
   Why This Matters B2B Matchmaking is limited by buyer choice. Exhibitors who invest in their online presence consistently receive more and better-quality meetings. Prepare your profile early, promote your brand actively, and position yourself where buyers are already looking.
   
   Because in B2B Matchmaking, visibility leads to meetings — and meetings lead to business.

Taiwan Industry Week (TIW) is more than just an exhibition. It is a strategic platform that combines marketing, networking, and industry insights to help businesses grow and build valuable commercial connections.

1. Exhibitor Listing on the TIW Website
   Exhibitor information will be featured on the official TIW website to enhance brand visibility.
   
   
2. Social Media and EDM Promotion
   Exhibitors and their product highlights will be promoted through TIW’s official social media channels and EDM campaigns to further increase exposure.
   
   
3. Customized Landing Page
   Each exhibitor will have a dedicated landing page showcasing brand, product, and service information, along with interactive features to help share information and attract potential buyers.
   
   

Taiwan Industry Week (TIW) is more than just an exhibition. It is a strategic platform that combines marketing, networking, and industry insights to help businesses grow and build valuable commercial connections.

Cross-Industry Integration TIW brings together multiple industries in one event, enabling visitors and exhibitors to explore cross-industry innovation, trends, and business opportunities in a one-stop setting.

High-Quality B2B Matchmaking We provide targeted B2B matchmaking meetings that connect exhibitors with potential buyers, partners, and investors, ensuring every interaction delivers real value and return on investment.

Exclusive Marketing Support for Exhibitors
Each exhibitor enjoys complimentary marketing resources provided by TIW, including:

• Dedicated exhibitor listings on the official TIW website
• Promotion of exhibitors and product highlights through social media and EDM campaigns
• Customized landing pages showcasing products, services, and company information

In-Depth Content and Networking Opportunities TIW offers seminars, panel discussions, and networking activities, allowing participants to gain industry insights and foster meaningful collaborations beyond the exhibition floor.

Innovation-Focused Showcase The event highlights cutting-edge technologies and products, giving both local and international participants insight into future industry trends.

To help exhibitors arrange their shipment smoothly, TIW has partnered with logistics companies experienced in exhibition transportation to provide reference and support.

TIW’s recommended logistics partners are:
Trans-Link Exhibition Services Co., Ltd. / Triumph Express Service
銓連股份有限公司 / 紳運有限公司

These logistics partners can assist with exhibition-specific transportation, customs clearance, and on-site delivery. Their familiarity with exhibition procedures helps reduce shipping risks and ensure smooth handling.

However, exhibitors are free to choose the logistics solution that best fits their needs and budget. If the recommended logistics partners do not offer the most cost-effective option, exhibitors may use other logistics providers or freight forwarders.

We recommend that exhibitors:

• Plan shipment schedules early
• Select logistics partners with exhibition experience to avoid additional costs or delays

The TIW team can also provide basic shipping guidance to support exhibitors in completing their product deliveries smoothly.